Saturday, July 17, 2010

Kudos to Avon for being socially responsible!

Avon mark. Launches the Brand’s First Fair Trade Body Collection

New York, NY (July 14, 2010) --- Avon's mark. the beauty brand that celebrates remarkable young women who are making their mark in the world, will introduce the mark. Fair Trade Body Collection in August 2010. The Fair Trade ingredients in the products are certified by TransFair USA, the primary third-party certifier of Fair Trade products in the United States.

The collection features Fair Trade Certified™ ingredients from countries across the globe, making the products not only good for the body, but also good for every body. The four beauty products are all priced at 14 dollars and below. With this new body care line, mark. is leading the charge to bring Fair Trade beauty products to the U.S. market.

The mark. Fair Trade Body Collection consists of four body care products including a cleanser, body lotion, body cream and body balm. These body-loving products contain naturally derived ingredients to soothe, hydrate, comfort and care for skin while protecting with anti-oxidants. Their formulas incorporate the world’s highest-quality Fair Trade Certified™ ingredients sourced from countries across the globe such as Vanilla from India, Cocoa butter from Peru, and Chamomile from Egypt. All products are fragrance free, allergy tested, and appropriate for all skin types.

The Fair Trade system empowers farming families around the world to lift themselves out of poverty by investing in their farms and communities, protecting the environment, and helping them develop the business skills necessary to compete in the global marketplace. “Fair Trade certification enables consumers to contribute to a better world with their dollars, simply by looking for the Fair Trade Certified label on the products they buy,” says Maya Spaull, Senior Manager, New Category Development, TransFair USA. “mark.’s new Fair Trade products will empower women to make their purchases matter because it guarantees fair prices to farmers and social justice for the workers who harvest the Fair Trade ingredients.”

“Beyond being an on-trend beauty and fashion boutique brand, mark.'s mission is one of social responsibility and empowerment, and that is what the Fair Trade Body Collection is all about,” says Claudia Poccia, Global President, mark.. "Our mark. Reps have high ideals and are always looking for new ways to make a positive difference. We couldn't pass up the opportunity that would allow us to improve the lives of people around the world while meeting the body care needs of mark. girls' like never before through the use of Fair Trade Certified ingredients."

The mark. Fair Trade Body Collection will be available through mark.’s 50,000 plus Representatives, Avon Representatives, online at and the shop tab on the “mark. girl” Facebook Page.

About mark.

mark. is the on-trend beauty and fashion boutique brand that celebrates young women making their mark in their own way, on their own terms. mark. offers an expertly edited collection of edgy, customizable and affordable fashion and beauty products for trendy, young women, and it is the number two trend brand in the world, catering to young women who are digital natives and who choose to socially connect with friends via text and online communities, like Facebook and Twitter.

About TransFair USA

TransFair USA, a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States. TransFair USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages. TransFair USA educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farmers with tools, training and resources to thrive as international businesspeople. Visit for more information.

Erin Wolf, Kaplow / 212.221.1713
Kimberly Waite, mark. / 212.282.8196